In February the children participating in the initiative "SMS. Be smart. Join in. Be fit." were guests of the Düsseldorf artisan bakers. At the inter-company teaching bakery, the children learned first-hand what’s in wholemeal bread and why it is an important part of a balanced diet. Fun activities were also part of the baking session. Besides wholemeal bread and other specialties, the children also baked carnival masks. They were assisted by Ursula Hofer, a former Princess Venetia in the Düsseldorf Carnival, who supports the SMS initiative as a patron: “As a doctor, I see the consequences of faulty nutrition every day, and I am pleased that the children learn at a young age what is important for a balanced diet.” Project leader Professor Karsten Müssig added: “Given the large number of children who go to school without breakfast, we want to convey to them the importance of a healthy breakfast to replenish energy reserves and to be prepared for the demands of the school day.” The campaign is supported by Backaldrin.
 
The initiative "SMS. Be smart. Join in. Be fit." shall make children in Düsseldorf primary  schools more aware of the benefits of a healthy diet and more exercise. The participating children receive extra lessons on nutrition in cooperation with the Educational Center for Dietary Assistants of the Kaiserswerther Diakonie and take part in the exercise program for primary schools “Fitness for Kids” developed by sports scientist Dr. Kerstin Ketelhut. The two health insurance companies IKK classic and KKH, the organization diabetesDE - German Diabetes Aid, renowned partners and prominent people in Düsseldorf support the project. The patron is Thomas Geisel, mayor of the state capital of Düsseldorf. Furthermore, the partners of the SMS initiative – the Swimming Pools Association of Düsseldorf, Borussia Düsseldorf, the Hotel Courtyard by Marriott Seestern, the Dietrich Grönemeyer Foundation, the Düsseldorf EG, the Artisan Bakers’ Association of Düsseldorf, the Sports Department of Düsseldorf, Sportwerk Düsseldorf, the Sterntaler Foundation, the sports club TuRU Düsseldorf 1880 and the Weber School Düsseldorf – provide the children with very attractive venues for learning outside of school.